Baby Robot Media | About us (2024)

Baby Robot Media | About us (1)

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About us

We specialize in promotional campaigns for albums, singles and videos, tour press, social-media management, music-video production and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive.

We’ve secured our clients press at…
• 2DopeBoyz • Adweek • All Hip Hop • Alternative Press • American Songwriter • Associated Press • Atwood Magazine • Audiotree • AV Club • Balcony TV • Big Takeover • Billboard • Bleeding Cool News • Bloody Disgusting • Bluegrass Situation • Blurt • Boing Boing • The Boot • Brooklyn Vegan • Bust • Chicago Sun-Times • Clash • CNN • Conan O’Brien’s Fresh Noise • Consequence of Sound • Cowboys & Indians • Culture Collide • Daytrotter • Ditty TV • DJ Booth • Earmilk • Entertainment Weekly • Exclaim! • Flavorwire • Flood • Ghost Cult • Glide • GQ • The Guardian • Guitar World • HipHopDX • Hollywood Reporter • Huffington Post • Impose • Interview • Invisible Oranges • Jam in the Van • Juxtapoz • KCRW • KEXP • Lightning 100 • Line of Best Fit • Los Angeles Times • Loudwire • Magnet • Mass Appeal • Metal Injection • Metal Sucks • Mountain Stage • Music Ninja • mxdwn • Nashville Scene • The Nerdist • New Noise • No Depression • Noisey • NPR • Nylon • OkayPlayer • Paper • Paste • People • Performer • Pitchfork • Popdust • PopMatters • Punk News • Raised Rowdy • Relix • Revolver • Rolling Stone • Saving Country Music • Sirius XM • Smoking Section • SPIN • Stereogum • Substream • The Talkhouse • Texas Monthly • Uncut • Under the Radar • UpRoxx • USA Today • Vibe • Vice • Village Voice • Wide Open Country • Wild Honey Pie • WXPN •

BABY ROBOT MEDIA IS...
Steve LaBate - Owner / Director of Publicity / A&R (Los Angeles)

Publicist, writer and musician Steve L. was associate editor at award-winning music and entertainment magazine, Paste, from 2003-2010. In his decade-long career as a music journalist, he has interviewed hundreds of artists including The Strokes, OutKast, George Carlin, The Replacements, Public Enemy and Kevin Bacon. He also worked as a concert promoter, band manager, music supervisor and film producer before starting publicity firm Baby Robot Media in 2012.

Steve Albertson - Owner / Media Director / A&R (Los Angeles)

Steve A. has 20 years experience in entertainment-industry promotions and content creation. He started in 1997 in his first year of film school in Chicago with his band Dr. Killbot and has had a finger on the music industry’s pulse ever since. Working with Zoom Media, he’s produced guerrilla marketing videos for clients such as Dr. Pepper, Jeep and Late Night with Jimmy Fallon. He has worked on over 50 films, with a focus on documentary, and hosted Burnaway.org's ArtSpeak, a fine arts radio show on Atlanta’s AM 1690. His comic book, Ghost Spy, was picked up by Image Comics, the third largest publisher in the U.S., and sold over 10,000 copies internationally. He currently hosts the film nostalgia podcast Total Movie Recall.

John Graffo – Senior Publicist (Brooklyn)

John Graffo started his career in music publicity in 2010, acting as publicist, manager, booking agent, guitarist and vocalist for Atlanta garage/punk band Lowbanks, while he was pursuing a film/marketing degree at Georgia State University. Since joining the Baby Robot team and relocating to Brooklyn, John has secured coverage for clients at outlets like The A.V. Club, Consequence of Sound, Brooklyn Vegan, Team Coco’s Fresh Noise, Stereogum, NYLON, KCRW, and many more.

Rachel Hurley – Senior Publicist / Director of Digital (Memphis)

Rachel Hurley grew up in the birthplace of rock and roll, Memphis, TN. After moving to New York in 1999 to work in television production at a fledgling cable station called MTV, she returned to Memphis in 2003 and created one of the earliest music blogs, the award-winning Scenestars. It’s been written about in Spin, The Wall Street Journal, and Rolling Stone. This led to a weekly column in The Commerical Appeal called On the Record, and then to a position at legendary Ardent Studios as the queen of all things social media related. She also created five podcasts which ran on Breakthru Radio and The Vinyl District, that were recorded at Ardent featuring bands such as The Posies, White Denim, Valerie June, Heartless Bastards, Langhorne Slim, Exene Cervenka, The Autumn Defense, J.J. Grey, Lydia Loveless, Lucero, Dawes, Ra Ra Riot, Austin Lucas, Cory Branan, The Milk Carton Kids and dozens more. While at Ardent she worked as the publicist for a little-known band called Big Star along with the rest of the Ardent Music roster. She also once sat on George Clinton’s lap and talked about the first thing that came up. She has a degree in Communications and Graphic Design from The University of Memphis.

Bobby Cleveland - Publicist (Philadelphia)
Avid music nerd and synth enthusiast, Bobby Cleveland, got his start in the music world performing with ex-Zappa members and Jon Anderson of Yes when he was just a kid. Now, as a grown ass man, he lives in Brooklyn—actively seeking out great bands and getting their names out into the world as a publicist. He cut his teeth as a music journalist, writing for The Wild Honey Pie and Post-Trash, and through grueling, thankless internships at PR firms Baby Robot, Girlie Action and Beautiful Day. Ultimately, Baby Robot was the only agency left standing in the battle royale for Bobby’s employment. Appropriately, his favorite band? Destroyer!

Frank Keith, IV - Publicist (Atlanta)
A native of Atlanta, Frank joins Baby Robot Media after nearly a decade of recording & touring as a bassist with the likes of Great Peaco*ck, T. Hardy Morris, Ruby the Rabbitfoot, and more. Frank earned his bachelor’s degree in Journalism from UGA as well as a certificate in Music Business, graduating in 2013 while maintaining a busy schedule as a working musician based in Athens, Georgia. He returned to Atlanta in 2016 and currently lives in a 3/2 in Edgewood with his girlfriend and their Bengal cat, Wyn. Frank’s music of choice tends to lean alt-country, but he appreciates songcraft in all forms. You can also find him at the occasional shoegaze show when the opportunity presents itself. He’s also a proud member of the Southern Foodways Alliance, an organization dedicated to documenting, studying, and celebrating the diverse food cultures of the changing American South. Frank loathes the term “foodie” as his focus is more on getting lost at the farmer’s market and honing his skills as a home cook, rather than taking pictures of plates at trendy restaurants with Guy Fieri. Frank is currently–and always will be–working on his novel.
Frank has performed or recorded with the following artists: Great Peaco*ck, Dylan LeBlanc, Ruby the Rabbitfoot, Faye Webster, Futurebirds, Tedo Stone, The Pollies, The District Attorneys, Slow Parade, The Viking Progress, Frankenstrangler

Lorie Liebig – Publicist (Nashville)
Since doing her first interview at the age of 16 with the band OK Go, Lorie has been focused on making a career in the music industry. After interning at NPR Music’s All Songs Considered podcast, she worked her way up the ranks at Wide Open Country, eventually becoming managing editor. Most recently, she’s written for Rolling Stone Country, NPR Music, No Depression and the Nashville Scene and acts as an A&R Scout for Elektra Records. When she’s not at a show, you can usually find Lorie binge-watching shows on Netflix or sharing colorful commentary on Twitter.

Wyatt Blair - A&R (Los Angeles)
Record label founder. Recording wizard. Power pop maestro. Wyatt Blair is a man of many disciplines. Blair began Lolipop Records out of his parents’ Laguna Beach garage in 2010 with a simple goal of recording his friends and sharing their music with the world. When Wyatt moved the label to Los Angeles in 2012, he inadvertently started a rock ‘n’ roll revolution — spawning an army of sweet-toothed teens with an insatiable appetite for the sugary garage pop sounds of Lolipop bands — most of them discovered by Blair himself. However, even as he assumed his role as the hardest working man in LA’s flourishing garage rock scene, Blair continued to write, record and produce his own music at a prolific rate. His debut full-length, Banana Cream Dream, immortalized his love of all things sweet and solidified his place as one of LA’s top tunesmiths. An infectious blend of anthemic power pop, tongue-in-cheek storytelling and hilarious interludes. He has since followed up with Point of No Return (2016), which Impose Magazine called a “masterpiece,” and Smoke & Mirrors (2018), which UPROXX said has an “an unceasingly appealing vibe… a real winner.” His records have seen multiple re-pressings on Lolipop, Burger Records and Resurrection Records. His music has been covered by NPR, SPIN, Brooklyn Vegan and many more. Blair has toured tirelessly, playing alongside bands such as Broncho, Froth and Corners, and playing popular festivals like Burgerama, Beach Goth and Desert Daze. Now he’s helping Baby Robot find the next generation of great bands.

Baby Robot Media | About us (2024)

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